Beyond Meat CEO advocates Meat Consumption Tax

Ethan Brown, founder of the world's largest plant-based meat company, believes a meat tax could force people to cut back on animal products. He said this in an interview with the BBC.

Brown says he is in favor of a "pig tax" on activities that create adverse social side effects. The head of Beyond Meat believes a tax on meat consumption would help stimulate emerging market countries to invest in plant-based protein production.

He added that consumers are already starting to opt for less meat.

“If you look at our customer data, 93% of people who put a Beyond Meat burger in their cart also add animal protein. This suggests that we are more and more penetrating into the widest circle of the market, which consists of people who consume animal protein, but hear information about their health or, perhaps, about the impact on the climate or industrial animal husbandry is causing them discomfort. and decide to cut back on animal products, ”Brown said.

However, critics are confident that a tax on meat consumption will increase the cost of living.

SOURCE: meatinfo