Delivery App Campaign in Peru Encourages Purchase of U.S. Red Meat
With a growing number of Peruvian consumers purchasing meat via online delivery services, USMEF teamed with a delivery app service that works with retailers throughout Lima, Peru, in a promotional campaign for U.S. beef and pork.
Funded by the Texas Beef Council, Indiana Soybean Alliance and National Pork Board, discounts were given to customers who purchased U.S. red meat. USMEF assisted eight participating retailers in identifying U.S. origin and improving photographs and artwork to make the products more attractive.
“COVID generated huge growth for delivery services and the Cornershop app really took off because it is built on service,” said Jessica Julca, USMEF representative in South America. “Consumers are continuing to usedelivery services and we saw this as an opportunity to build awareness of U.S. beef and pork with users of this popular app.”