Trade Education and Training Spotlighted in South America
With USMEF staff embedded in markets worldwide, the U.S. red meat industry capitalizes on market opportunities and partners with buyers to develop export opportunities. Before reaching consumers with promotional activities, fundamental market development activities related to training and education are often necessary to get U.S. product through the trade, retail and foodservice sectors.
Activities conducted during a recent two-week period in Peru and Chile, funded by USDA’s Market Access Program, the Beef Checkoff Program and the National Pork Board, shed light on trade education and training activities that regularly occur in markets in all stages of development around the world.
Plant Operator Training:
Julca and the meat scientist conducted technical training with 40 plant operators from 10 Peruvian importers. Basic principles of meat science were covered along with educational background about U.S. red meat production, food safety standards and high-quality attributes.
An importer/processor/distributor in Chile requested training and education about U.S. pork production and quality for its salesforce and plant operators. Julca arranged a video meeting with simultaneous translation for 25 meeting participants. Cheyenne McEndaffer, USMEF senior director of export services/access, gave a presentation about U.S. pork production, safety, feed inputs and high-quality attributes.
USMEF Director, Trade Analysis Jessica Spreitzer provided a periodic trade and market analysis update for South American importers and distributors. Spreitzer summarized the latest production and pricing trends for U.S. beef and pork.