Training Programs Build Awareness and Demand for U.S. Red Meat in Indonesia

To expand awareness and grow demand for high-quality U.S. beef and pork in Indonesia, USMEF conducted training seminars in Jakarta recently for importers, retailers and foodservice operators. A retail training session was conducted for 40 participants from upscale retail butcher outlets and the first-ever foodservice training session was conducted with an importer and several high-end foodservice operators.

USMEF conducts a first-ever foodservice training session about U.S. pork and beef for an importer and foodservice operators in Indonesia

The fundamentals of U.S. red meat production, the U.S. grading system and high-quality attributes of grain-fed U.S. red meat were highlighted during the seminars, which also included cutting demonstrations and idea-sharing about cut applications in regional cuisines. 

“In addition to education and training, these seminars help us develop distribution links in the trade, retail and foodservice sectors, says USMEF Indonesia Representative Arrofi Satrio Alam. “We demonstrate the potential for a range of U.S. beef cuts and we introduce high-quality U.S. pork to the trade.”

Satrio Alam emphasized that USMEF sees potential for U.S. pork in Indonesia with the country’s 30 million non-Muslims, adding that USMEF has been conducting U.S. beef and pork promotions with targeted upscale retailers in the region.

Funding support was provided by the National Pork Board and the Beef Checkoff Program.

SOURCE: USMEF