Retail Promotion in the Philippines Features Nutritional Value of U.S. Pork
U.S. processed pork, boneless pork loin, spareribs and Boston butt were key items promoted in a partnership between USMEF and South Supermarket, a chain that has been operating in the Philippines for more than 40 years and has 10 locations in Greater Manila.
Funded by the National Pork Board, the “Nutrition-rich U.S. Pork” promotion featured professional dietitians meeting with consumers to share information about the nutritional value of pork.
The promotion also supported the ongoing “U.S. Pork Eats the Best” online video series that features retailers in the country that sell U.S. pork.
“South Supermarket has built a solid base of loyal customers in the Philippines, both for its retail meat offerings and for its foodservice meat items,” said Dave Rentoria, USMEF representative in the Philippines. “As more consumers purchase meat for cooking at home, we want to highlight the availability of U.S. pork at retail and its role in a nutrition-rich diet.”